About Us
Our History
SOIGNÉ JEWELS (SJ) is an e-commerce jewelry brand based in Hong Kong, established in 2021. With over 40 years of history as a manufacturer, wholesaler and exporter of high-end jewelry, SJ was started up as an online retailer to connect directly with our valued end customers. While upholding the traditional craftsmanship in our owned manufacturing factory, SJ is dedicated to listening to customers’ needs and delivering modern designs in high quality at good deals.
Our Philosophy
Originated from French, SOIGNÉ (/swän-ˈyā/) means elegantly presented through care for the finer details. Echoing the meaning of the brand name, our philosophy advocates elegance as the only beauty that endures. We believe that every little piece matters, and each unfolds one’s elegance from the inside to the outside.
SOIGNÉ JEWELS aims to improve people’s state of mind by fostering appreciation, love and empowerment. No matter who, there is good within and would eventually shine through. With our jewelry pieces, everyone would glow naturally, internally and externally, reminding of one’s uniqueness and elegance.
“Stay Precious, Stay SOIGNÉ.”
Our Values
1. Integrity
“We only deliver on our promises.”
SJ treats every customer with heart and dignity, and is committed to providing promising products and services as a trusted brand.
2. Customer focus
“Customers are our priority.”
SJ adopts a customer-oriented approach in the hope of giving a satisfying journey for our customers. We understand the importance of customer listening; thus, feedback is very much welcomed and appreciated.
3. Quality
“We do well or don’t do at all. ”
Every of SJ’s offerings demonstrates our superior quality — every 18K real diamond shines and endures, and is clearly visible to the eye.